Company Overview
Since 2001, nearly 400 financial institutions have generated billions in new revenue from deposit and account growth and fee income by leveraging Our Client’s retail and SMB checking solutions. By pairing proprietary analytics with modern, value-added products and dynamic pricing, they’ve become the leading provider of retail and SMB checking solutions in the market.
Mission
To be the go-to resource for consumer and SMB banking analytics, strategy, and product performance — helping institutions grow and optimize deposits, fee revenue, customer relationships, and primacy through:
- Smart analytics paired with actionable recommendations
- Modern, recurring-revenue solutions
- Marketing + business development support that actually moves the needle
- Insightful performance reporting that drives better decisions
Core Values
Execution over Perfection | Can-Do Attitude | Collaboration | Transparency | Customer Obsession
Role Summary
Our Client is seeking a Demand Generation Manager who lives at the intersection of strategy + execution. This role is all about building smart, multi-channel marketing programs that fuel qualified pipeline, drive awareness, and directly accelerate revenue growth.
You’ll partner closely with sales to run ABM campaigns, tailor messaging to high-value accounts, and build programs that span the full funnel — from initial targeting to handoff and attribution. The ideal candidate brings both creativity and analytical rigor, loves testing and optimizing, and gets fired up about measurable impact.
Key Responsibilities
- Build and execute integrated demand generation campaigns across digital, email, paid media, social, webinars, events, and more
- Create and manage ABM programs in collaboration with sales to engage target accounts with personalized, multi-touch campaigns
- Work cross-functionally with product marketing, content, and sales to ensure alignment across audiences and messaging
- Own the full lead lifecycle — including scoring, routing, nurture, and attribution tracking in CRM/marketing automation tools
- Use data and analytics to measure performance, optimize campaigns, and present insights back to leadership
- Partner with internal/external creative teams and paid media vendors to manage assets and campaign execution
- Continuously A/B test and refine funnels to improve conversion rates and efficiency
- Support sales enablement through account intelligence, lead insights, and performance dashboards
- Conduct research to identify new channels, market shifts, and opportunities for future growth
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3–5 years in demand generation, digital marketing, or performance marketing
- Experience with ABM strategies and tools (Demandbase, 6sense, RollWorks, Terminus, etc.)
- Proficiency with marketing automation (HubSpot, Pardot, Marketo) and CRM (Salesforce preferred)
- Proven success building measurable multi-channel campaigns tied to pipeline growth
- Strong analytical skills and project management experience
- Excellent communication and cross-functional collaboration
Preferred Qualifications
- Experience in B2B SaaS or fintech marketing
- Familiarity with paid search/social and retargeting strategies
- Comfort with analytics and visualization tools (Google Analytics, Tableau, Power BI)
- Experience managing budgets and vendor relationships
- Certifications in digital or demand gen marketing (HubSpot, Marketo, LinkedIn, etc.)
Compensation & Benefits
Annual salary is commensurate with experience.
Our Client also offers a strong benefits package, including:
- 15 days PTO after the first year
- 15 paid holidays annually
- Employer-paid medical and dental coverage (employee-only)
- Health Reimbursement Account (HRA) to assist with deductible expenses
- 3% 401(k) contribution regardless of employee contribution
- Company-paid life insurance, short-term, and long-term disability
