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Local Business Growth in Boise: Lessons from Idaho Farmers Market Month

Hailey Huston
August 19, 2025

Introduction

As August comes to a close, we’re wrapping up Idaho’s inaugural Farmers Market Month, a celebration officially proclaimed by the Governor to honor our local markets and their role in connecting consumers to fresh, locally grown foods statewide. Looking back, it’s evident that these markets are about so much more than produce. They are local business incubators, sustainability heroes, and economic engines for Boise and beyond. Let’s stroll through this season’s highlights, the grit behind the scenes, and why your continued support matters more than ever.

Reflecting on Farmers Market Month and Local Business Connections

August’s proclamation invited Idahoans to connect with local farmers and local businesses, learn about their personal connection to their products, and make it a habit to visit often. Throughout the month, directories and tools like Idaho Preferred’s Farmers Market Finder helped folks uncover markets by region, day, and program (including SNAP and Double Up Food Bucks participation).  As the calendar flips, this isn’t just an ending but a moment to pause, reflect, and recommit.

Sustainability at its Core

At the heart of Boise Farmers Market is a commitment to sustainable agriculture and local ecology. Nearly 95% of its vendors sell food or agricultural goods, and everything is produced by the person selling it. That means shorter, greener supply chains, fresher produce, less packaging, and simpler traceability. According to the market’s own video series, “Sustainability at the Boise Farmers Market isn’t just an aspiration… it’s a value we share.” (Boise Farmers Market)

Buying a tomato directly from a farmer means fewer miles traveled, less waste, and more money staying in the community. In a year where climate concerns continue to dominate headlines, the market stands as a practical, local solution that empowers consumers to make greener choices every week.

Economic Impact: More Than Just Market Transactions

These markets ripple through Boise’s economy. At the Boise Farmers Market alone:

  • Vendor sales recently hit over $2.5 million, with the market having doubled in size since its launch 11 years ago.
  • Surveys show farmers reinvest earnings into local supplies, creating multiplier effects across the community

On top of direct economic benefit, the markets strengthen agri-tourism, act as incubators for food local businesses, and help preserve farmland by making local agriculture not just possible, but helps it thrive.

Consider the number of food businesses that got their start at a market stall before moving into a permanent storefront in Boise. From coffee roasters to bakeries, many local favorites trace their roots back to the Saturday market. It’s a reminder that every dollar spent at a booth can help grow tomorrow’s neighborhood café or restaurant.

Keeping the Market Buzz Alive:

How to Support Local Business Year-Round

As we bid farewell to a lively August, here’s how we can keep market magic going all year:

  • Make shopping a habit—even in cooler months. Boise’s market runs Saturdays through October.
  • Use tools like the Farmers Market Finder to explore beyond your usual weekend routine.
  • Get social and share stories. Whether highlighting a vendor, a recipe, or a favorite moment—your voice builds visibility.
  • Support programs that broaden access and equity. Support programs like SNAP, Double Up Food Bucks, and senior/youth incentives that broaden access and equity.
  • Champion local ag policies. The Idaho Farmers Market Association, ISDA, and launch toolkits help ensure these markets thrive.

Another way to keep the momentum going is to volunteer or attend community events hosted by market associations. Many farmers markets rely on local support to run smoothly, whether through logistics, fundraising, or spreading the word. Even a small act, like bringing a friend or leaving a positive review online, can make a measurable difference.

Closing the Season

As August fades, the spirit of Farmers Market Month lives on in the conversations, tastes, and trust we share with vendors. Boise’s markets prove that when we shop local, we do more than buy fresh. Local markets work to build community, foster sustainability, and nurture small business. It is more than just a seasonal activity. It is a living ecosystem that grows stronger every Saturday in Midtown, and every time we choose to buy, share, and show up.